Warner Chappell Music Songwriter Portal
Challenge
Communicating royalty information to their songwriter clients was an extremely manual and laborious process for Warner Chappell Music, the publishing arm of Warner Music Group. In addition, due to the manual process, there was often a lag in reporting and it was challenging for songwriters to access their royalty data quickly and easily. This drove a lot of frustration among songwriters, and was a significant expense and risk for Warner Chappell
Action
We conducted a broad user research study to identify critical data points and insights for both songwriters and Warner Chappell A&R, and based on those findings designed a simple, yet robust portal to deliver those insights to WCM clients.
Result
Web and mobile applications radically reduced effort and time to deliver royalty information by WCM and increasing satisfaction among songwriter clients.
Songwriter Dashboard
At-a-glance overview of songwriters’ account:
•Current and future royalties
•Snapshot of active deals
•On-demand statement
Royalty Analytics
User-research driven royalty analytics featuring:
•Breakdown of royalties
•Top songs, sources, income groups and territories
•Drill-down to detail on each category
Full-featured native mobile experience
•Designed to optimize mobile experience
•Provides ubiquitous access to clients
•Intended as a foundation to broaden WCM relationship with songwriters
User/Songwriter Management
Full administrative control of songwriters’ user accounts
Songwriter Detail