Wolters Kluwer Digital Imprint Design System

Challenge

Wolters Kluwer had a very large backlog of print titles that were very popular, but had a number of challenges:

• Many were multi-volume titles with thousands of pages of content updated on a regular basis (monthly, quarterly or annually), in the form of loose-leaf pages that replaced existing pages or were added to the volumes

• Many titles were becoming less profitable due to production and distribution costs and a growing desire among customers for digital content 

• Customers maintained hundreds of annotations on Post-its attached to pages, which they had to transfer from the old pages to the new ones with each revision

• Attorneys had unique needs, such as robust annotation and dynamic updating, that were not met by existing eReader tools

Action

Create a proprietary e-Reader that supports the legal research process along with a digital imprint design system that promotes a common identity, but allows significant product differentiation

• Create a uniform experience across mobile applications

• Allows differentiation among related products

Result

The WK eReader:

• Re-engages customers to reinvigorate numerous titles

• Is easily extensible for future products

• Maintains the Wolters Kluwer brand

• Design System extended to other product lines such as the Legal News Dailies